RESUMÉ

PROFESSIONAL
SUMMARY

Dedicated Art and Digital Manager with a passion for design and implementing digital marketing strategies. Strong track record of managing and working alongside a team of direct reports to effectively complete all digital and physical marketing needs. Confident in my ability to create a team culture that provides the opportunity for individual self growth. Committed to enhancing company brands while upholding brand recognition.

TECHNICAL
SKILLS

Adobe CC
InDesign
PhotoShop
Illustrator
Light Room
Premiere

Digital
WordPress
HootSuite
Buffer
Facebook Business
MailChimp

Other
Microsoft365
Asana
iMovie
PC/Mac
Photography

WORK
EXPERIENCE

American Senior Communities (ASC) • Indianapolis, IN

ART & DIGITAL MANAGER July 2019 – Current

  • Supervise team including Graphic Designer, Advertising Specialist and Communications Specialist
  • Lead team in digital and physical marketing needs for all business models
  • Facilitate social media and digital marketing strategies
  • Organize and assist in complex projects
  • Develop new promotional campaigns utilizing digital and print media
  • Manage new vendor interviews, negotiations and on-boarding
  • Implement new tools to allow tracking capabilities to marketing efforts
  • Launched E-mail marketing efforts for the Senior Living division
  • Direct and assist with design aspects for development of updated website presence
  • Assist with content development to include blogs, collateral and website literature

SENIOR GRAPHIC DESIGNER Oct. 2018 – July 2019

  • Further developed the Senior Living division’s extended brand in correlation with ASC’s main brand
  • Managed all art requests for the Senior Living division of ASC
  • Managed all art requests for Anew Home Health and Hospice divisions
  • Mentored graphic design team in enhancing the company brand while adhering to brand standards
  • Trained new graphic designers on ASC branding and day-to-day operations
  • Orchestrated and lead photo shoots across ASC communities
  • Assisted on commercial shoots and planning

GRAPHIC DESIGNER Dec. 2016 – Oct. 2018

  • Managed marketing efforts for talent acquisition
  • Conducted competitor analysis to stay abreast of market trends
  • Stayed current on new strategies used nationwide
  • Conducted promotional photo shoots to be utilized in marketing efforts
  • Implemented paid marketing strategies to boost employer message to appropriate demographics
The Free Spirit • Indianapolis, IN • Aug. 2014 – Dec. 2016

SOCIAL MEDIA MANAGER & BARTENDER

  • Developed brand to utilize in marketing efforts
  • Designed dining menus including full menu, breakfast menu and late night menu
  • Established social media calendar for weekly specials and events
  • Curated bar signage to advertise specials internally
  • Designed exterior signage
  • Developed website utilizing GoDaddy
  • Trained management staff on website functionality
  • Organized and executed photo shoot for promotional photographs
McAlister’s Deli • Indianapolis, IN • May 2005 – Aug. 2014

ASSISTANT GENERAL MANAGER

  • Assisted with on-boarding and training for new store opening
  • Executed weekly inventory, ordering and payroll responsibilities
  • Managed day-to-day operations
  • Developed work schedules for all team members
  • Organized daily catering operations

ASSISTANT MANAGER

  • Supervised daily operations
  • Assisted in management of all staff
  • Conducted shift change
  • Obtained necessary certifications for job requirements

FRONT OF HOUSE STAFF, CATERING DRIVER, SHIFT LEAD

  • Assisted in training of new hires
  • Lead closing daily duties and assisted management
  • Packaged, delivered and arranged catering orders
  • Ran register and assisted with dining room functions

EDUCATION

The Art Institute of Indianapolis
AS Digital Photography